Deep-rooted in diverse cultures, we understand what resonates with ethnic audiences, supported by research and insights – from branding to HR diversity and inclusion, product/service innovation, trade partnerships, sales and marketing.
This extensive knowledge ensures greater strategic depth for all marketing communications, advertising, public relations, media, digital, and community activation programs.
Our long standing affiliation with multicultural media and community enables us to effectively lead the buzz around client news in appropriate cultural context. We regularly partner with community personalities, social media and ethnic bloggers to reach out and influence ethnic consumers in ways that deliver on short-term program objectives as well as long-term brand equity building. Beyond B2C, we have successfully worked with B2B clients, connecting them with community groups and businesses for long-term collaboration.
Ethnic communities in Canada, particularly Chinese and South Asian, are more digital and mobile savvy than general population; which makes online and social marketing an integral part of our recommended multicultural marketing mix. With deep knowledge and extensive experience of multicultural web and social media, we can develop and execute a vibrant digital strategy that delivers on solutions ranging from in-language website or microsite, mobile application concept and development, in-language content and social platform management.
We develop all our creatives with a single purpose – to effectively connect with the intended target audiences. Graphic design and messaging that’s in-culture, help animate products and services on a variety of touchpoints – print and digital media ads, corporate communications, point-of-sale, out-of-home, event assets, packaging and more.
Whether sponsoring an event, developing a custom elite event or grassroots activation, we can design, execute and turn-key manage authentic cultural experiences. From ideation to on-ground management and integrated digital and social outreach, we have proven our capabilities and approach through intricate planning and seamless delivery.
Having planned and managed award-winning street festivals and coast-to-coast road shows, we can provide you with turnkey solutions for B2B and B2C events.
With over two decades in multicultural marketing, we have developed a robust relationship with traditional, online and social media across all major ethnic and language denominations. With numerous advertising and communications campaigns behind us, we can provide unmatched strategic media planning and buying that creates exceptional value and results for clients. Our media management services include monitoring for English and in-language traditional and digital media that keeps track of both client and competitor campaigns and generate periodic reports on agreed KPIs
While our new client on-boarding involves essential ethnic orientation, we also provide custom Multicultural Training Programs to clients targeting specific ethnic segments and media to help them better navigate the ever-changing Canadian consumer landscape, identify opportunities and collaborate more productively for optimized and effective communications.
Focus has equally strong links to markets and affiliates in Greater China and South Asia. We can help Canadian businesses looking to expand and reach out to consumers across major Asian markets through local partner agencies that offer services from strategy to in-language creative, production, media planning and buying as well as in-market activation.