Sun Life

While meeting the brand guidelines, we helped client understand the cultural nuances and connect effectively with their target audiences without falling into the trap of stereotyping and unconscious bias. The multicultural audiences in Canada is much more sophisticated than you think.

The Macallan

“A Taste from the Sky” – more than 100 VIP guests joined the unique virtual experience, featuring Concord’s first-ever luxurious SkyBridge condo and an expertly tasting tour of The Macallan Highland Single Malt Scotch Whisky.

University of Toronto

Assisting the University of Toronto on WeChat and Weibo accounts setup and management. Developing culturally relevant and effective strategic framework and content strategy to engage the Chinese target audience.

Sun Life

“Ru Yi” Brochure – Sun Life understands the culture of passing wealth and fortune as desired

Clover Leaf Seafood

360 marketing program helps Clover Leaf break ground in the ethnic market

  • 2016 IABC Gold Quill Merit Award Winner (Global) – Marketing, Advertising and Brand Communication
  • 2016 Marketing Awards Winner (National) – Multicultural (Bronze)

Harry Rosen

Bringing men’s high fashion to Chinese audiences

Blossom of Hope at Hong Fook

Hong Fook plants a new garden of hope at North York Branch

The Macallan

The Macallan swoons affluent Asian guests with premium scotch whisky

P&G Beauty Brands

P&G sponsorship of Beauty Pageant a hit in Chinese culture

Alzheimer Society of Ontario: Finding Your Way

Award-winning awareness campaign assists Ontario in taking action to protect people with dementia

  • 2014 IABC Silver Leaf Award Winner (National) – Non-Profit Campaign
  • 2014 IABC Silver Leaf Award Winner (National) – Audio/Visual

Bounty Bollywood Movie Night

Bounty treats South Asian moms to VIP experience at Bollywood movie night premiere

Galleria Centre Brand Building

Brand building for Mississauga’s newest large-scale multicultural luxury mall

ORBIS Canada National Awareness

How creativity and passion took the ORBIS brand high in the Canadian skies

TD Bank Group

Embracing Diversity and Expanding Leadership Opportunities

Heinz “Grown Not Made”

Turning the condiment into a staple ingredient in everyday Chinese dishes


Leveraging ethnic brand affinity to bring Fusion ProShield to South Asian men

Sun Life Financial

Asian Leaders CEO Media Tour

Western Bakeries
A Headstart on Wonder+

Cultural-astute strategy, messaging, channels and creative have effectively told the brand story and benefits to the three generations of the target ethnic audience.

Canadian Automobile Association

Ethnic media coverage helped awareness as thousands thronged CAA booth

Hong Kong Economic Trade Office

Wooing Chinese Canadian Millennials For Careers in Hong Kong

Heart and Stroke Foundation

Creating awareness on heart health in the Chinese community

Sinai Health Foundation

Sinai Health Foundation inaugural radiothon raises funds in Chinese community


Chinese B2B E-Commerce giant opens first showroom in North America

Mon Sheong Foundation

Celebrating 50th Anniversary – Forever Yonge Relay – the longest relay in GTA

Canadian Diabetes Association Annual Symposium

Annual Symposium raises much-needed awareness of diabetes in Chinese communities

P&G Beauty Break

Pampering “Beauty Break” experience for Chinese women at London Drugs

Electrical Safety in Ethnic Languages

Multi-lingual power line safety PR campaign warns Ontarians “Don’t Get Burned”

Lifesaving Society “Swim to Survive”

“Swim to Survive” programs helping Canadian immigrants stay safe in summer

Harmony Village Sheppard

The Art of Living Well: A 360-degree campaign for an active condo lifestyle