Sun Life
While meeting the brand guidelines, we helped client understand the cultural nuances and connect effectively with their target audiences without falling into the trap of stereotyping and unconscious bias. The multicultural audiences in Canada is much more sophisticated than you think.
The Macallan
“A Taste from the Sky” – more than 100 VIP guests joined the unique virtual experience, featuring Concord’s first-ever luxurious SkyBridge condo and an expertly tasting tour of The Macallan Highland Single Malt Scotch Whisky.
University of Toronto
Assisting the University of Toronto on WeChat and Weibo accounts setup and management. Developing culturally relevant and effective strategic framework and content strategy to engage the Chinese target audience.
Sun Life
“Ru Yi” Brochure – Sun Life understands the culture of passing wealth and fortune as desired
Clover Leaf Seafood
360 marketing program helps Clover Leaf break ground in the ethnic market
- 2016 IABC Gold Quill Merit Award Winner (Global) – Marketing, Advertising and Brand Communication
- 2016 Marketing Awards Winner (National) – Multicultural (Bronze)
Harry Rosen
Bringing men’s high fashion to Chinese audiences
Blossom of Hope at Hong Fook
Hong Fook plants a new garden of hope at North York Branch
The Macallan
The Macallan swoons affluent Asian guests with premium scotch whisky
P&G Beauty Brands
P&G sponsorship of Beauty Pageant a hit in Chinese culture
Alzheimer Society of Ontario: Finding Your Way
Award-winning awareness campaign assists Ontario in taking action to protect people with dementia
- 2014 IABC Silver Leaf Award Winner (National) – Non-Profit Campaign
- 2014 IABC Silver Leaf Award Winner (National) – Audio/Visual
Bounty Bollywood Movie Night
Bounty treats South Asian moms to VIP experience at Bollywood movie night premiere
Galleria Centre Brand Building
Brand building for Mississauga’s newest large-scale multicultural luxury mall
ORBIS Canada National Awareness
How creativity and passion took the ORBIS brand high in the Canadian skies
TD Bank Group
Embracing Diversity and Expanding Leadership Opportunities
Heinz “Grown Not Made”
Turning the condiment into a staple ingredient in everyday Chinese dishes
Gillette
Leveraging ethnic brand affinity to bring Fusion ProShield to South Asian men
Sun Life Financial
Asian Leaders CEO Media Tour
Western Bakeries
A Headstart on Wonder+
Cultural-astute strategy, messaging, channels and creative have effectively told the brand story and benefits to the three generations of the target ethnic audience.
Canadian Automobile Association
Ethnic media coverage helped awareness as thousands thronged CAA booth
Hong Kong Economic Trade Office
Wooing Chinese Canadian Millennials For Careers in Hong Kong
Heart and Stroke Foundation
Creating awareness on heart health in the Chinese community
Sinai Health Foundation
Sinai Health Foundation inaugural radiothon raises funds in Chinese community
OConnect
Chinese B2B E-Commerce giant opens first showroom in North America
Mon Sheong Foundation
Celebrating 50th Anniversary – Forever Yonge Relay – the longest relay in GTA
Canadian Diabetes Association Annual Symposium
Annual Symposium raises much-needed awareness of diabetes in Chinese communities
P&G Beauty Break
Pampering “Beauty Break” experience for Chinese women at London Drugs
Electrical Safety in Ethnic Languages
Multi-lingual power line safety PR campaign warns Ontarians “Don’t Get Burned”
Lifesaving Society “Swim to Survive”
“Swim to Survive” programs helping Canadian immigrants stay safe in summer
Harmony Village Sheppard
The Art of Living Well: A 360-degree campaign for an active condo lifestyle