Did you know that 45% of women of colour feel less engaged and discriminated against at work in the #marketing industry?

A recent CMA survey on Marketing Talents reveals that women of colour in marketing often face challenges of feeling the glass ceiling. This survey indicates that a lot of work needs to be done to improve diversity, inclusion and equity in the Canadian marketing industry.

There will be a CMAtalent panel discussion on April 14 to share more information from the survey on diversity and inclusion. Learn about:

  • Diversity and inclusion in Canada’s marketing sector
  • The business imperative of prioritizing diversity and inclusion
  • Strategies and best practices for organizations seeking to confront systemic inequalities to create a safe and welcoming environment for all

The panel will be joined by Roxanna Kassam Kara and Mark Rouse (he/him) and moderated by Loretta Lam, Chief Strategist of Focus Communications.

“The CMA Talent Council aims to conduct further surveys and work with marketers to create a truly diverse and inclusive business environment. This is #TimeofTheCentury opportunity for leaders to make a positive impact at the workplace, removing stereotypes and the glass ceiling, and realize the business benefits from diversity and inclusion,” said Loretta, advisory member of the CMA’s Marketing Talent Council.

Register for the CMAtalent Event: Click to register

Read more on Strategy Online: Women of colour feel less welcome in marketing


About Canadian Marketing Association (CMA):

The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education.

CMA is the largest Canadian marketing association educator, championing the Chartered Marketer designation, a nationally-recognized program that allows for the top marketing talent in Canada to invest in their career development. As the marketing profession’s leading advocate on key public policy issues, CMA develops self-regulatory standards for its Members.

Source: CMA Website

About Loretta Lam:

Passionate about making the world a better place, Loretta is Chief Strategist and President of Focus Communications Inc. She has over 25 years of professional experience in marketing and public relations with leading multinational firms, such as Hill & Knowlton Canada and Ogilvy Asia.

Loretta has extensive experience with high profile clients in North America and Asia. She helped PepsiCo establish its first North America Asian Advisory Council and initiated the first annual multicultural marketing special feature of Marketing Magazine.

Loretta is responsible for formulating Focus’ direction, and providing vision and counsel on diversity and strategic marketing to brands and corporate clients.

Loretta is an active speaker and frequent article contributor on diversity and multicultural marketing, an advisor to C-Suite executives on diversity strategy and cultural nuances, as well as a mentor to Asian youths and immigrants on career building and entrepreneurship.

Learn more about Focus’ leadership team or contact us today.


Read more:

Loretta Lam Invited to the IABC 2021 Gold Quill Awards Blue Ribbon Judge Panel

Happy Lunar New Year! Tips to Engage Employees and Consumers During the Pandemic