Focus Communications, a pioneering multicultural marketing agency in Canada, has won Merit Award in the Marketing, Advertising and Brand Communication category at the 2016 Gold Quill Awards, in recognition of its communications campaign for Clover Leaf Seafoods.
The Gold Quill Awards program recognizes business communication excellence globally, and is acknowledged as one of the most prestigious awards programs in the industry. Evaluators particularly look for entries where communicators are able to demonstrate the impact their work had on business goals and are innovative and unique.
The award-winning program, Clover Leaf Wins Chinese Palate and Hearts, stood out of over 650 entries from across the world. The multifaceted, integrated campaign successfully left positive impact on Chinese audiences’ perception of canned seafood that resulted in driving over 1300% sales growth for Flavoured Tuna at promoted retailer during and post promotion.
“In spite of unique challenges with the ethnic segment we were looking to penetrate, Focus was able to deliver outstanding results that not only won them a global Gold Quill Award but also helped shape our long-term multicultural strategy,” says Lorna Buchanan, VP Marketing of Clover Leaf Seafoods.
Focus Communications is the only multicultural communications agency to have won at 2016 Gold Quill Awards. . With deep insights and well-entrenched networks within multicultural communities in Canada and the US, Focus has always thrived on winning the trust of ethnic audiences for its clients.
About the Gold Quill
For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. The Gold Quill Awards honor the dedication, innovation and passion of communicators on a global scale with a focus on achieving solid business outcomes.
About Focus Communications
Focus Communications Inc. is an award-winning full-service strategic communications agency with an in-depth understanding of ethnic markets and their cultural proclivities that translate to results for our clients. We help multinational, public and private Canadian and American corporations and non-profit organizations focus on their communications priorities in North America and Asia.