Loretta Lam, President & Chief Strategist of Focus Communications, is pleased to join the SIA Awards 2021 Jury led by co-chairs Susan Irving and Sandra Sanderson, to uncover Canada’s best shopper, retail and brand activation programs.

Submit your award entry form by Mar 5, 2021: https://bit.ly/3qboV3A

About SIA Awards:

“From ideas to insights, strategy’s SIA Awards celebrate the plans and partnerships that embody the best new thinking in retail innovation and shopper marketing.
The SIA Awards are part of strategy’s annual Forum that covers path-to-purchase innovation, new retail models and consumer trends.”

The Shopper Innovation + Activation Awards inspire innovation and collaboration by showcasing breakthrough achievements spanning the retail, brand activation and experiential front.

The SIA awards program was developed under the guidance of an advisory board comprised of senior executives from all sides of Canada’s shopper marketing and brand activation industry.

The SIA Awards are managed and produced by strategy, Canada’s national marketing industry publication. The winners are revealed during strategy’s annual Shopper Marketing Forum, which brings together marketers, agency, retail and manufacturing partners alike, arming them with the latest shopper marketing tools and trends.

Strategy is also publisher of the strategy shopper e-newsletter that provides a twice-monthly deep-dive into the latest research, consumer insights, retail trends and shopper programs in Canada.

Source: Shopper Innovation + Activation Awards website


About Loretta Lam:

Passionate about making the world a better place, Loretta is Chief Strategist and President of Focus Communications Inc. She has over 25 years of professional experience in marketing and public relations with leading multinational firms, such as Hill & Knowlton Canada and Ogilvy Asia.

Loretta has extensive experience with high profile clients in North America and Asia. She helped PepsiCo establish its first North America Asian Advisory Council and initiated the first annual multicultural marketing special feature of Marketing Magazine.

Loretta is responsible for formulating Focus’ direction, and providing vision and counsel on diversity and strategic marketing to brands and corporate clients.

Loretta is an active speaker and frequent article contributor on diversity and multicultural marketing, an advisor to C-Suite executives on diversity strategy and cultural nuances, as well as a mentor to Asian youths and immigrants on career building and entrepreneurship.

Learn more about Focus’ leadership team or contact us today.


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