*This is an interview published by CMA NXT.
Meet Loretta Lam, a diversity strategy and multicultural marketing thought leader.
Sometimes a professional career move might be exactly that: a physical relocation from one end of the globe to the other. Despite the ongoing pandemic, immigration to Canada is slowly but surely increasing with many international professionals and international students ready for their new chapter in their professional journeys.
Loretta shares her career experience and advice on building a professional marketing career. Watch the video to find out how an international professional find her footing in a new environment.
【About Loretta Lam, Founder and Chief Strategist】
Passionate about making the world a better place, Loretta is Chief Strategist and President of award-winning Focus Communications Inc., with over 25 years of professional experience in marketing and public relations with leading multinational firms such as Hill & Knowlton Canada and Ogilvy Asia.
Loretta has extensive experience with high profile clients in North America and Asia. She helped PepsiCo establish its first North America Asian Advisory Council and initiated the first annual multicultural marketing special feature of Marketing Magazine.
Loretta is an active speaker and frequent article contributor on diversity and multicultural marketing, an advisor to C-Suite executives on diversity strategy and cultural nuances, as well as a mentor to Asian youths and immigrants on career building and entrepreneurship.
Loretta is responsible for formulating Focus’ direction, and providing vision and counsel on diversity and strategic marketing to brands and corporate clients.
【Connect with Loretta Lam on social media】
● YouTube: https://www.youtube.com/channel/UChWLhPl7z_5NKBPhlNnD4Rg
● Facebook: https://www.facebook.com/loretta.lam.multicultural
● For business inquiries, please email firstname.lastname@example.org or fill out the contact form.
【About Focus Communications】
Focus Communications Inc. is an award-winning national communications and consumer engagement agency. We are the pioneer and leader in 360° strategic multicultural marketing that build results.
We pride ourselves on our in-depth understanding of the complex multicultural markets which has allowed us to develop an unparalleled network in the community and implement 360-degree marketing communication strategies and programs founded on critical cultural insight.