*This is an interview published by CMA NXT.
Meet Loretta Lam, a diversity strategy and multicultural marketing thought leader.
Sometimes a professional career move might be exactly that: a physical relocation from one end of the globe to the other. Despite the ongoing pandemic, immigration to Canada is slowly but surely increasing with many international professionals and international students ready for their new chapter in their professional journeys.
In Episode 3, Loretta shares her tips and advice to junior talents as a hiring manager. Watch the video to learn about how the new marketers can learn and adapt in today’s disruptive environment.
【About Loretta Lam, Founder and Chief Strategist】
Passionate about making the world a better place, Loretta is Chief Strategist and President of award-winning Focus Communications Inc., with over 25 years of professional experience in marketing and public relations with leading multinational firms such as Hill & Knowlton Canada and Ogilvy Asia.
Loretta has extensive experience with high profile clients in North America and Asia. She helped PepsiCo establish its first North America Asian Advisory Council and initiated the first annual multicultural marketing special feature of Marketing Magazine.
Loretta is an active speaker and frequent article contributor on diversity and multicultural marketing, an advisor to C-Suite executives on diversity strategy and cultural nuances, as well as a mentor to Asian youths and immigrants on career building and entrepreneurship.
Loretta is responsible for formulating Focus’ direction, and providing vision and counsel on diversity and strategic marketing to brands and corporate clients.